Miguel Santana, Fairplex 2017

Miguel Santana

President and CEO

Los Angeles County Fair Association

Miguel A. Santana is the President and CEO of Fairplex, a private nonprofit that manages the nearly 500-acre Fairplex in Pomona.  With a mission to build community and strengthen the economy, Mr. Santana’s vision for the Fairplex campus is to create an experiential environment for the community to live, learn, work and play.  By forging collaborative relationships with the region’s educational institutions, government officials and community residents Mr. Santana is focused on the transformation of Fairplex into a 21st century sustainable, globally recognized venue and economic engine grounded in its agricultural roots.  Mr. Santana is one of only five presidents since the Fair’s inception in 1922 and looks forward to leading the organization to its 100-year celebration in 2022 – an event that will celebrate the annual Fair’s rich traditions in a manner that is relevant to Southern Californians today.

Prior to his employment at Fairplex, Mr. Santana was the City Administrative Officer for the City of Los Angeles since 2009.  Mr. Santana reported directly to the Mayor and the City Council.  As the CAO, his office directed oversight over the City’s $9 billion budget, labor negotiations, debt management and major policy issues as directed by the Mayor and/or City Council, including the proprietary departments of Department of Water and Power, Airport and Harbor.

Mr. Santana has more than 25 years of experience managing numerous fiscal, legislative, political and community issues.  Previously, Mr. Santana served as one of five Deputy Chief Executive Officers for Los Angeles County.  

Mr. Santana has a B.A. in Sociology and Latin American Studies from Whittier College and a Master’s Degree in Public Administration from Harvard University.  Mr. Santana serves on the boards of: the Weingart Foundation; California Community Foundation; United Way Greater LA Area; La Plaza De Cultura Y Artes; Discovery Cube; and Whittier College Board of Trustees.

Cielo Castro, Fairplex 2017

Cielo Castro

Chief of Staff

Joined Fairplex in 2017

Cielo is a former deputy to Los Angeles County Supervisor Hilda Solis and a special assistant with the U.S. Department of Housing and Urban Development. As Chief of Staff, Cielo is the liaison to the Los Angeles County Fair Association and oversees Community Relations, employee recognition and organizational development.

Dale Coleman-Vice President-Business Growth & Development and Chief Revenue Officer

Dale Coleman

Vice President - Sales

Joined Fair Association: 1990

Named vice president of sales, marketing and creative programming in 2002 and assumed the title of vice president of business growth & development and chief revenue officer in 2012. He provides leadership and serves as the arbiter for all revenue initiatives at Fairplex including all business revenues, internal and external and all business development opportunities. 

Dwight Richards-Vice President-Operations

Dwight Richards

Vice President - Operations

Joined Fair Association: 1997

Named vice president of operations in 2001. Dwight oversees facilities, security, parking, admissions, environmental services, information technology, government relations and capital investment.

Lucas Rivera, Fairplex 2017

Lucas Rivera

Senior Vice President

Joined Fairplex in 2017

Lucas comes to Fairplex from Grand Park LA. He oversees the integrated vision for the future of the campus and the development of Fairplex into a “place.” His role also includes coordinating the sales and marketing of events, and operations.